Delta Variant Force
Despite the introduction of three effective vaccines, COVID-19 continued to ravage much of the United States in 2021.
As the death toll reached 800,000+ Americans, data revealed that Republicans were significantly LESS likely to be vaccinated and therefore MORE likely to die from the virus. To encourage vaccinations in conservative areas, we needed a message that resonated with a conservative audience.
2022 Webby Award Honoree | 2022 Shorty Award Finalist
As the death toll reached 800,000+ Americans, data revealed that Republicans were significantly LESS likely to be vaccinated and therefore MORE likely to die from the virus. To encourage vaccinations in conservative areas, we needed a message that resonated with a conservative audience.
2022 Webby Award Honoree | 2022 Shorty Award Finalist
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Yeah, but did it work?
Not even a bit (seriously, we couldn’t even PAY influencers to do the right thing).
But we did shine a light on the hypocrisy of anti-vaccine rhetoric, making some people really, really mad...
Not even a bit (seriously, we couldn’t even PAY influencers to do the right thing).
But we did shine a light on the hypocrisy of anti-vaccine rhetoric, making some people really, really mad...
And we did it while raising money for CRUSH COVID – SOS, a crowdfunding initiative by the CDC Foundation helping combat the Delta variant by deploying resources for staffing, oxygen and shots.
Head of Creative/AD: Ryan Boblett
ACD/Copywriter: Stephen Lintner
Designer: Eva Lineberger
Videographer: Bryce Burton
ACD/Copywriter: Stephen Lintner
Designer: Eva Lineberger
Videographer: Bryce Burton