People* often ask
​why I work in advertising.

 The answer is pretty simple.

Every day, I get to practice the discipline of putting myself in someone else's shoes.

Which means I’m constantly trading my worn-out Vans for a pair of leopard-print pumps or leather boat shoes or steel-toe ropers.

All that slipping on and off has helped me realize you can’t actually do this job unless you’re willing to put aside your own preconceptions.

To seek first to understand.
To pursue empathy relentlessly.
To learn to embrace the unease and discomfort that comes from wandering the world barefoot.

And, yeah, that means getting a little bit weird from time to time. But that's what it takes if you want to deliver a message that actually sticks with people.

Because, after all, most of us feel the same way about ads as we do about feet.

​We don’t like it when either of them are shoved in our face.

*It's me. I'm the people asking.

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