People* often ask
​why I work in advertising.

The answer is pretty simple.

Every day, I get to practice the discipline of putting myself in someone else's shoes--forcing myself to see the world from a different perspective.

Every day, I trade my worn-out Vans for a pair of leopard-print pumps or steel-toe ropers.

Every day is an act of radical empathy, where I relearn what it's like to wander the world barefoot.

It's humbling. It's clichéd.
It's weird and uncomfortable.

It's also sacred.

​And it's the only way to deliver a message that actually sticks with people.

Because most of us feel the same way about ads as we do about feet.

​We don’t like it when either of them are shoved in our face.

*It's me. I'm the people asking.

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