People* often ask
​why I work in advertising.

 The answer is pretty simple.

Every day, I get to practice the discipline of putting myself in someone else's shoes.

Which means I’m constantly trading my worn-out Vans for a pair of leopard-print pumps or steel-toe ropers.

All that slipping on and off has helped me understand that this job is a daily act of empathy.

Seeking first to understand.
Setting aside my own preconceptions.
Learning to embrace the unease and discomfort that comes from wandering the world barefoot.

And, yeah, that means getting a little bit weird from time to time. But that's what it takes to deliver a message that actually sticks with people.

Because, after all, most of us feel the same way about ads as we do about feet.

​We don’t like it when either of them are shoved in our face.

*It's me. I'm the people asking.

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